View Creative were commissioned by North Wales’ biggest entertainment venue to re-design their ‘what’s on’ brochure. Their previous designs lacked any structure and branding. I introduced a stylised ‘V’ graphic that sat at the top of the cover, drawing the viewers eye down to the Venue Cymru logo and in-turn to the promotional cover image(s). The cover design is flexible enough to work with either one cover image, or it can be split to hold several images, whilst still retaining a consistent style.
I also utilised the ‘V’ graphic throughout the publication as a clear visual marker on each of the listings. The type of shows were defined for the viewer by colour and type, making for better usability and navigation through the brochure.