Vos Media Ltd, one of the largest consumer events companies in the UK, approached View Creative to submit branding concepts for the Ski and Snowboard Show, which is the largest consumer winter sports show in the world. It is set in the heart of London in Earls Court 2 as well as at Event City in Manchester.
Thousands of visitors attend these events that showcase everything from spectacular rail demos, après ski style bars, alpine food, resorts from around the world and over 100 stands showcasing the best in winter sports.
The advertising had to communicate to a wide audience, from serious skiers and snowboarders to general family fun ski and snowboard holidays. It also had to represent that the show is being held both in London and Manchester. My concept focused on having various genres of winter sports interacting in and around the typography and winter graphics for the show, emanating from a graphical mountainous landscape. Also separating the venue information by hues of blues and greens for Manchester and yellows for London.
To target specific audiences, the advertising can easily be adapted to concentrate on one genre of winter sport or venue if needed.