I was asked to do a creative pitch for The London Bike Show advertising and branding. The show covers every form of cycling (road cycling, mountain biking, BMX, cycle cross, family cycling and commuter cycling). As the advertising had to communicate to a wide audience, my concept focused on having various genres of cyclists interacting in and around the title typography for the show.
To target specific audiences, the advertising can easily be adapted to concentrate on one genre of cycling if needed (e.g. BMX ‘BIKE’ poster visual).