The logo symbolises the traditional facade combined with the new modern extension. As a subtle reference to this, the angular tip of the ‘M’ has been cropped and replaced with a gold abstract shape. The logotype is based on the uppercase of Claude Sans with adjusted letter-spacing to enhance its legibility when placed on coloured or photographic backgrounds. The logo has been applied to a range of print material and brochures, together with a website for the gallery.
Designed at:
www.viewcreative.co.uk