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LIV Campaign Concept

I was asked to come up with a creative campaign to promote both the Undergraduate and Postgraduate study at Liverpool University. Playing on the word ‘LIV’, as in ‘LIVERPOOL’ which also tied in with the university web address (, I came up with a series of clever messages aimed at towards specific areas of study as well as the relevant student audience.


Although we did not win the tender I still believe this to be a great solution in aiding the universities recruitment aims.


Designed at: